June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
Google considers itself an “AI-first” company, moving away from its mobile-first position. The evolution of AI is changing how we interact online and will have a profound impact on how we communicate with consumers.
Following a flurry of releases in recent years, Google’s ever-expanding travel portfolio now includes Google Flights, Google Hotel Ads, Book on Google, Google Destinations, and the recently launched Google Trips.
This has fueled debate about the company’s potential ambitions to become a full-blown online travel agency. But the amount they receive in ad revenue from the major OTAs means this is unlikely to happen anytime soon.
Instead, Google sees itself as an “answer engine” and “connector” that helps consumers find the best possible matches when they’re planning a trip. And this is where its announcement as an AI-first company will really impact travel brands and hotels.
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