September 12, 2017

What is a chatbot and does my hotel need one?


While the term chatbot might still be a foreign term for some hotel owners, this technology is quickly gaining momentum in the hospitality and travel industries as more marketing experts begin to harness its potential.

And chances are you’ve already interacted with a chatbot. Think about Apple’s Siri, Microsoft’s Cortana, Google Assistant or Amazon’s Alexa – these are all advanced forms of chatbots. Or put simply, computer programs powered by artificial intelligence (AI) that are designed to simulate conversations with human users.

What is a chatbot?

If you’re familiar with instant messaging platforms (like Facebook Messenger, Whatsapp and so on) you’ll understand the basics behind a chatbot. A chatbot is essentially the next generation of this instant messaging technology that we use every day. Run using artificial intelligence, a chatbot is basically a computer answering your guests, instead of a person.

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