What it takes to become a digital competent hotel brand in 2013
February 05, 2013 | Hotel Marketing
L2′s third-annual 'Digital IQ Index: Hotels' benchmarks the digital competence of 57 Hotel brands according to 675 data points across four digital dimensions: Site, Digital Marketing, Social Media, and Mobile.
Through its research, L2 explains the past and current digital landscape of the Hotel industry, offer insight on industry trends, and highlight brand case study success stories, or ‘Flashes of Genius,’ from the past year.
The report also provides a comprehensive ranking of all the brands included in the research research, assigning each a Digital IQ of Genius, Gifted, Average, Challenged, or Feeble.
This year, there was just one Genius: W Hotels. The Starwood property moved up an impressive eight spots from last year to dethrone Four Seasons in 2013. W earned the top title by performing well in a variety of categories, including emerging social media (their partnership with Instagram, just one example), and creating engaging, original content that connects its various properties to the latest music, fashion, and design news. A strong site rounded out W’s digital profile.
Get the report excerpt at L2 (free registration)
Latest Industry News
Hotels must create more anchillary products to maximize revenue growth
24 May, 2013 |
Hotel brands beginning to embrace OTAs again
24 May, 2013 | Hotel Marketing
More on how travel brands can connect directly with consumers online
24 May, 2013 | Hotel Marketing
High demand for Muslim travel
24 May, 2013 | Hotel Marketing
Google’s Penguin 2.0 web spam update now live
24 May, 2013 | Online Marketing
Google testing ads in new Google Maps
24 May, 2013 | Online Marketing
Google experiencing major decline in travel ad spend
23 May, 2013 | Online Travel
Online hotel bookings experience healthy growth in Q1 2013
23 May, 2013 | Hotel Marketing
Tablet Hotels to launch Tablet Tonight
23 May, 2013 | Online Travel
Hotels embracing tiered Internet access pricing
23 May, 2013 | Hotel Marketing
Google’s impressive “Conversational Search” goes live on Chrome
23 May, 2013 | Online Marketing
Twitter tool lets brands sign up customers inside a tweet
23 May, 2013 | Online Marketing
GDS hotel bookings increased at a record rate in April 2013
22 May, 2013 | Hotel Marketing
Peer-to-peer booking sites no threat to hotel demand
22 May, 2013 | Hotel Marketing
The marriage of hotels and tablets is here to stay
22 May, 2013 | Hotel Marketing
Most Popular Articles
Google experiencing major decline in travel ad spend
23 May, 2013 | Online Travel
Now arriving: Big data in the hospitality, travel, and tourism sector
21 May, 2013 | Hotel Marketing
GDS hotel bookings increased at a record rate in April 2013
22 May, 2013 | Hotel Marketing
It’s not all about the commission, travel agents’ hotel needs have evolved
20 May, 2013 | Hotel Marketing
Google kills Zagat scores, introduces new local business rating system
20 May, 2013 | Online Marketing
Hotels must create more anchillary products to maximize revenue growth
24 May, 2013 |
The five components of an effective hotel revenue meeeting
20 May, 2013 | Hotel Marketing
How Google ruined marketing
22 May, 2013 | Online Marketing
Google refines top city attractions search results, designed to kill competition?
21 May, 2013 | Online Travel
Hotel brands beginning to embrace OTAs again
24 May, 2013 | Hotel Marketing
Latest Company News
Cityzenbooking certified for seamless connectivity by eRevMax
23 May, 2013 | Hotel Marketing
Six major online travel sites partner with SiteMinder’s RDX
15 May, 2013 | Hotel Marketing
Pegasus Solutions names Temple Weiss Chief Financial Officer
10 May, 2013 | Hotel Marketing
LifeClass Hotels doubles direct booking with RateTiger
10 May, 2013 | Hotel Marketing
SiteMinder books in to one of world’s top tourist destinations
09 May, 2013 | Hotel Marketing
Lodging Interactive offering independent hotels fully-integrated online marketing
08 May, 2013 | Hotel Marketing
Barbara DeLollis joins ReviewPro as Director of Marketing
06 May, 2013 | Hotel Marketing
Pegasus Solutions names Mark Swetman Vice President, Global Sales, Americas
06 May, 2013 | Hotel Marketing
Best Western selects Micros as preferred hosted PMS solution provider
05 May, 2013 | Hotel Marketing
Pegasus Solutions names John Owens Senior Vice President, Distribution Sales
01 May, 2013 | Hotel Marketing
Leonardo Hotels extends contract with RateTiger
01 May, 2013 | Hotel Marketing
Marriott selects cloud-based Micros Opera for all North America properties
01 May, 2013 | Hotel Marketing
LeisureLink and ReviewPro team up to integrate online reputation management with hotel distribution
26 Apr, 2013 | Hotel Marketing
eRevMax focuses on APAC growth to meet demand acceleration
25 Apr, 2013 | Hotel Marketing
What the STR report is to revenue, TrustYou comp index is to reputation
24 Apr, 2013 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
