What social followers want
January 26, 2010 |
Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they
A December 2009 MarketingSherpa survey indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online, supporting the results of earlier surveys. But looking for savings was followed closely by learning about new products, features or services.
Users described as
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