What social media means for search
April 01, 2009 |
The separation between search and social media is melting away, and a new paradigm is taking hold. Finding the right content is as much about whom it comes from as where you find it.
By building a network of credible sources via social media, we're able narrow our "searches" to a select group of people whom we trust.
For brands, this means a host of new challenges and opportunities are emerging beyond the traditional search channel.
And how far it's come: When search began, marketers used paid search and SEO to make content findable on their own web pages.
Get the full story at AdvertisingAge
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