What you need to know about mobile search
July 16, 2012 | Online Marketing
By the end of 2013 mobile Internet usage will surpass desktop Internet usage. At the same time mobile search will surpass desktop search. To put it another way: in a little over a year many companies will be more likely to be found on a mobile device than on desktop screens.
And mobile searchers are unlike desktop searchers in a variety of ways. They take action quicker (70 percent take action within an hour). Their searches are more directed and focused. They enter the funnel lower than traditional searchers. They prefer making a phone call to filling out a form on a landing page.
These are all critical differences. But the biggest difference is the mobile search itself. Mobile SEO and PPC are very different from their desktop brothers.
Here’s the point: mobile search is taking over the marketing world in a very literal way. So, it is critical to understand the basics of mobile search right now.
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