Will HotelTonight wither at the prospect of directly competing with the Priceline Group and Expedia, which collectively spent roughly $6.5 billion on advertising in 2016, and is increasing that spend this year?
HotelTonight’s prospects are hotly debated across the travel industry, and Skift reached out to assorted travel-industry brainiacs to weigh in with their ideas on what’s ahead for HotelTonight. One of the things we asked them, too, was whether they thought there were parallels for HotelTonight in Hipmunk’s exit, which is believed to have been for less than what its venture capitalist partners invested.
Here’s what the travel intelligentsia said.
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