August 28, 2018

When winter tourism getaways become summer attractions

Mountain resorts in the US and Europe are making a strong bid for tourist spend as they move their economies beyond just the wintertime months to include all four seasons, with a particular surge in summer.

In the United States, Colorado has seen an estimated jump from 4 to 14 percent for tourism in the summer for the past several years, with record lodging occupancy, and traffic counts.

In Europe, the Alps have also had to contend with environmental strains. A World Wildlife Foundation report cited “large tourist resorts [that] have an area consumption rate that is far greater than that of a non-tourist community.”

But the surging investment and activities in the summer have raised awareness of increased environmental concerns that might cause damage to the winter experience.

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