May 18, 2018
The OTA battlefield: Legislation to loyalty
The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor.Read more
Efforts by hotels to go green have been fairly modest: reusing towels and sheets and installing low-flow shower heads, for example. But a growing number of properties are making sustainability their main attraction, writes The New York Times.
“When it came to hotels, sustainability was once associated with eco-resorts or African safari camps, where they’ve been working to protect local wildlife for years,” Albert Herrera, the senior vice president of Global Product Partnerships for Virtuoso, said. “But today, it’s become the defining element of both trendy urban properties and stylish beach resorts.”
More than a dozen such hotels are scheduled to open this year, according to Mr. Herrera, including the February debut of 1 Hotel Brooklyn Bridge in Brooklyn Heights, N.Y., the third location for Barry Sternlicht’s sustainably focused brand. The 194-room hotel will incorporate native greenery and reclaimed materials in its décor, including walnut from the Brooklyn Botanic Garden, and offer electric car service from Tesla.
Get the full story at The New York Times
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