While mobile hotel bookings surge, traditional channels hold their own

March 31, 2010 |

With so many choices in booking channels, your hotel

By John Hach, Senior Vice President, Digital Agency, TRAVELCLICK

Consumers are increasingly choosing the convenience of mobile keyboards and keypads to book their hotel stays. Today, a typical booking scenario for a typical guest may look like something like this. Surf the mobile Web for hotels from an iPhone, check out hotel offers on Facebook, and read guest reviews through TripAdvisor. Book a hotel. Remember that this trip is a special occasion. Return to the hotel website from your office computer to upgrade to a suite and reserve a day in the spa. Reservation complete, all without a phone call.

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