Disruptive competitors are growing in size, but as more travelers make use of technology to share assets with each other and experience new things, Booking.com is well positioned to capture their business.
Booking Holdings is a big company, but it continues to expand at a double-digit pace. It is the global leader in travel and accommodations and has taken steps to embrace the sharing economy and maintain its lead.
The company also has a track record of successfully adding related services to its platform, like restaurant reservation management, and is experimenting with travel experience reservations (like tours or visiting museums), similar to what Airbnb launched late last year.
Management's idea is to make Booking the central planner for the entire vacation, something it could feasibly patch together with the breadth of its offerings.
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