Content marketing is a potentially powerful tool - especially for small businesses like hotels without robust advertising budgets.
Of course, content marketing can be a massive waste of time, resources and energy, but it can “drive traffic to your website for years to come.”
The key here is quality. If you shuffle out materials laden with lousy writing, poor graphics and irrelevant subject matter, your brand profile will suffer. If you can pump out content that’s substantive, entertaining, helpful and timeless, however, you can expect higher conversion rates and increased brand recall.
It’s one thing to half-heartedly “do” content marketing. It’s quite another to craft a strategy, commit to a plan and invest in the resources necessary to see long-term benefits. Content marketing requires patience and persistence - and bold investment.
Get the full story at PR Daily
Read also "Should my hotel have a blog?" at Blue Magnet Interactive