September 04, 2018

Why Ctrip has to be part of a hotel distribution strategy

Ctrip is the brand that many talk about but, interestingly, many hotels do not consider as an obvious distribution partner.

Ctrip dominates half of the Chinese OTA market and is a major player in the rapidly expanding world of international travel from China.

Like the number of international travelers coming out of China, Ctrip too sees its numbers significantly increasing.

In just the first three months of 2018, Ctrip earned $170 million, 19 times more than its earnings during the first quarter of 2017.

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