Why Google wasn’t winning in China anyway
January 20, 2010 |
Google's decision to pull out of China unless the authorities will allow uncensored search results - an unlikely outcome - probably does stem from moral outrage over the government's heavy-handed tactics.
But it could be a face-saving way to exit a market where Google has made surprisingly little progress. Most research companies agree Google controls at most one-quarter of China's search market. That's hard to swallow, given Google's dominant position in the U.S. and many other major markets.
So why hasn't Google figured out a way to dent the lead in China of front-runner Baidu?
Get the full story at Advertising Age
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