July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Hotel marketing is getting more and more complicated, and it’s unlikely that the trend will revert any time soon.
“Intelligence is the ability to adapt to change,” said Stephen Hawking… and now more than ever, hotels need to be pretty intelligent. The hotel industry in 2018 looks like Darwinian natural selection on steroids and in order to survive, hotels and resorts will have to adapt, evolve or be extinct.
From the early SEO hacks of the mid/late 90’s to the generic-keyword ads of the early ’00s, from Chris Anderson’s Billboard Effect to AI chatbots, hotel marketing has evolved to a level of sophistication and complexity simply unimaginable just a decade ago.
In order to understand how hotel marketing has become so hard, we need to understand the overarching goal of hotel marketing (If your goals are difficult, then it should be no surprise the related activity is equally arduous).
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