Why is online customer service so bad?

October 06, 2011 | Online Marketing

To provide quality online customer service, a company must build a customer service team staffed by individuals capable of writing clearly, concisely and quickly. Make no mistake: this is often a very difficult task.

For many businesses, the internet is one of the most important channels. Every day, millions upon millions of companies interact with their customers on the web and through internet-connected devices.

But despite the internet’s importance, online customer service often leaves a lot to be desired. Why is that? There are a number of reasons, all of which can be dealt with.

Here are some tips for improving online customer service.

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