March 16, 2018

Why marketers should use Instagram Stories

The Instagram Story feature lets you share photos and videos with your followers, but each post you share expires and vanishes after 24 hours - unless you add them to your profile as permanent “highlights”.

Instagram users can access your Instagram Story by clicking on your profile picture, which will be outlined in bright orange to indicate that your profile has an active Story ready to be viewed.

Heather Aponte, Communications Manager at New York-based Digimind, which owns one of the 25 million business accounts on Instagram, described Instagram Stories as “an integral tool that marketers should be using to demonstrate authenticity and show company personality.”

But beyond giving your audience an additional peek behind your organizational curtain, here are seven reasons to make Instagram Stories part of your content marketing plan right now.

Get the full story at CMSWire

Read also "Beginner’s Guide to Instagram Marketing" at B2C Community