August 01, 2018

Why your hotel should be using IGTV


Here is what you need to know about the Instagram’s new “YouTube”.

Quoting Mark Zuckerberg, IGTV is “a new app designed for watching and creating video on your phone. The experience is native to mobile, with full-screen vertical videos, and the videos can be longer, not just short clips. It’s built on Instagram, so you’re already connected with your friends and favourite Instagram stars from the start.”

Okay, but is it useful for hoteliers or just for Youtubers and Instagrammers? Let’s properly introduce the new platform first.

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