May 25, 2018
Friction-free experiences are must-have amenities for travelers
Consumers expect real-time, frictionless experiences in every single brand engagement - both online and off. The travel industry is no exception to this rule.Read more
Wikimedia's board of trustees, the parent of Wikipedia, may be helping to create a competitor to TripAdvisor or Lonely Planet. The company's board of trustees have voted to approve an ad-free travel guide, which will allegedly be built in partnership with other travel wikis.
The Wikimedia Foundation has decided to create a travel guide in the mold of its non-profit, user-written and search engine results-hogging Wikipedia.
The free encyclopedia often dominates the upper tiers of Google search results pages, and the launch of a still-unnamed Wikimedia travel guide could have substantial implications for travelers seeking free destination advice - and guidebook publishers such as LonelyPlanet - if the new project garners any kind of comparable clout.
Imagine a free TripAdvisor focused on travel destinations, where masses of travelers could update information during or after their hotel stay, tour or private meanderings around town, and share it with the world under the supervision of seasoned administrators.
Get the full story at Skift.com
Read also "Wikitravel users to move to Wikipedia, upsetting former owner Internet Brands" at Tnooz
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