At the time when personalization is a critical driver of innovation and progress, it is imperative that data security takes center stage.
This analysis could be titled in a number of ways, each with a lean towards what was disclosed by Marriott last week when it emerged some 500 million guest accounts had been hacked.
Because of the size of the breach and the underlying issues that may have caused it, many may point to the hotel sector's drive towards personalization and trigger a major rethink.
Yet, despite the growing number and scale of security breaches, hospitality companies are still slow to invest in security.
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