July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
November 13, 2017
Has there been a structural shift in online travel booking that’s forcing the OTAs into new business models?
With Airbnb increasing its share of the marketplace, hotel “book direct” campaigns proving effective and margins continuously being squeezed, the biggest question on everyone’s mind at the Phocuswright conference was whether the run for intermediary booking sites is winding down.
“There is no structural shift,” Priceline’s CEO Glen Fogel told Phocuswright’s senior VP of Research Doug Quinby. “The way anybody should look at our industry: We have so much ramp left, it’s so exciting the things we can still accomplish.
“I know there’s still tremendous opportunity for people to come on who are not currently getting their accommodations through an online and digital service, that’s one,” Fogel continued. “Two, I believe there are so many things we can do that will make that process better than it is now.”
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