November 13, 2017

Will OTA struggles lead to more disruption for hotels?


Has there been a structural shift in online travel booking that’s forcing the OTAs into new business models?

With Airbnb increasing its share of the marketplace, hotel “book direct” campaigns proving effective and margins continuously being squeezed, the biggest question on everyone’s mind at the Phocuswright conference was whether the run for intermediary booking sites is winding down.

“There is no structural shift,” Priceline’s CEO Glen Fogel told Phocuswright’s senior VP of Research Doug Quinby. “The way anybody should look at our industry: We have so much ramp left, it’s so exciting the things we can still accomplish.

“I know there’s still tremendous opportunity for people to come on who are not currently getting their accommodations through an online and digital service, that’s one,” Fogel continued. “Two, I believe there are so many things we can do that will make that process better than it is now.”

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