AirBnB have openly said that are now taking on the OTA’s and by opening up their platform to hotels, should we as an industry stop treating them as the enemy and more as a partner?
However, the company has put strict conditions on board which I have to say I agree and support and that is that providers must fit with their brand alignment and their sales strategy. That is to say, the hotels that they allow on their platform must offer something different – something experiential. They need to have certain design characteristics, great photography and access to activities and most definitely offering something ‘local’. Having access to local activities and local produce is important – shouldn’t we as hoteliers even be learning from this lesson? this is what our customers want…
They are aiming this firmly at the boutique or ‘something different’ type of property (and I might go back to a favourite disruptive term of mine – quirky), so would your property fit the bill?
AirBnB already targets business travellers and its entry into flight search is much rumoured, so let’s face it, this is where the industry is going.
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