WSJ Social, for a world where Facebook is the new Internet
September 20, 2011 | Online Marketing
Called WSJ Social, it filters Journal content through the so-called social graph to yield a news product that lives entirely within the walls of Facebook. It launches Tuesday. Here’s what it looks like.
“The fundamental idea of it is super simple,” says Alisa Bowen, general manager of the WSJ Digital Network. “It’s about making [WSJ content] available where people are.”
But it’s also about reimagining newspaper reading as an inherently social experience. Users choose whose streams they want to follow - the official ones produced by the paper’s, and each other’s - and that determines what stories they see. The most-followed users can compare their rankings on a leaderboard and earn prizes - possibly including their own WSJ-style stipple portraits. “It’s really about the users being elevated to editors,” says Maya Baratz, the Journal’s head of new products.
Get the full story at Forbes
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