Yelp’s answer to fake reviews: a badge of shame
October 22, 2012 | Online Marketing
For obvious reasons, the scourge of fake reviews is a threat to popular reviews sites. So one of the most prominent online reviews sites, Yelp, is fighting back, by shaming businesses that purchase fake reviews.
Naturally, the businesses caught in Yelp's honey pot will probably be embarrassed by the badge of shame that now graces their Yelp profiles. But will it work?
Yelp's sting operation may give other businesses considering paying for reviews pause, but it's highly unlikely the company can scale these sting operations significantly. So business owners committed to faking it until they make it will probably assume, perhaps correctly, that the odds they'll be caught and punished are fairly low.
Other services have applied technology-based solutions to the challenge of weeding out fake reviews, but this opens the door to false positives. And without humans at the helm engaging in a law enforcement-like operation, sneaky business owners could theoretically try to frame their competitors. That, for obvious reasons, could create even bigger headaches.
Get the full story at Econsultancy and The New York Times
Latest Industry News
Hotel websites shifting to a visual-first experience
17 May, 2013 | Hotel Marketing
Sabre travel agents get access to hotel reviews
17 May, 2013 | Hotel Marketing
Choice Hotels looks to technology as differentiator
17 May, 2013 | Hotel Marketing
The press release, the launching pad for your hotel’s new media efforts
17 May, 2013 |
Google+ gets 41 feature updates, here are the top five
17 May, 2013 | Online Marketing
10 hotel secrets from behind the front desk
17 May, 2013 | Hotel Marketing
Preparing for Google Penguin 2.0: How to protect your hotel website
16 May, 2013 | Hotel Marketing
Sabre rolls out merchandising for hotels
16 May, 2013 | Hotel Marketing
The state of travel blogging 2013
16 May, 2013 | Hotel Marketing
Social media strategies in travel: Show, don’t tell
16 May, 2013 | Hotel Marketing
Google rebuilt Maps from ‘ground up’
16 May, 2013 | Online Marketing
Skift lands $1.1M for travel publishing
16 May, 2013 | Online Travel
Finding the optimal pricing approach for your hotel
15 May, 2013 | Hotel Marketing
Hotwire launches TripWatcher.com
15 May, 2013 | Online Travel
TripAdvisor says U.S. summer travel will surge
15 May, 2013 | Hotel Marketing
Most Popular Articles
Preparing for Google Penguin 2.0: How to protect your hotel website
16 May, 2013 | Hotel Marketing
Hotel revenue management in the age of “big data”
13 May, 2013 | Hotel Marketing
Benefits of Expedia Hotel Collect program to outweight additional cost
14 May, 2013 | Hotel Marketing
Finding the optimal pricing approach for your hotel
15 May, 2013 | Hotel Marketing
Hotel websites shifting to a visual-first experience
17 May, 2013 | Hotel Marketing
The increasing dilemma between opportunities and resources in online hotel distribution
13 May, 2013 | Hotel Marketing
Word-of-mouth quickly morphing into word-of-mouth-and-image
15 May, 2013 | Hotel Marketing
Social media strategies in travel: Show, don’t tell
16 May, 2013 | Hotel Marketing
Why customers don’t buy
14 May, 2013 | Online Marketing
For luxury U.S. traveleres, internet access is #1 hotel amenity
14 May, 2013 | Hotel Marketing
Latest Company News
Six major online travel sites partner with SiteMinder’s RDX
15 May, 2013 | Hotel Marketing
Pegasus Solutions names Temple Weiss Chief Financial Officer
10 May, 2013 | Hotel Marketing
LifeClass Hotels doubles direct booking with RateTiger
10 May, 2013 | Hotel Marketing
SiteMinder books in to one of world’s top tourist destinations
09 May, 2013 | Hotel Marketing
Lodging Interactive offering independent hotels fully-integrated online marketing
08 May, 2013 | Hotel Marketing
Barbara DeLollis joins ReviewPro as Director of Marketing
06 May, 2013 | Hotel Marketing
Pegasus Solutions names Mark Swetman Vice President, Global Sales, Americas
06 May, 2013 | Hotel Marketing
Best Western selects Micros as preferred hosted PMS solution provider
05 May, 2013 | Hotel Marketing
Pegasus Solutions names John Owens Senior Vice President, Distribution Sales
01 May, 2013 | Hotel Marketing
Leonardo Hotels extends contract with RateTiger
01 May, 2013 | Hotel Marketing
Marriott selects cloud-based Micros Opera for all North America properties
01 May, 2013 | Hotel Marketing
LeisureLink and ReviewPro team up to integrate online reputation management with hotel distribution
26 Apr, 2013 | Hotel Marketing
eRevMax focuses on APAC growth to meet demand acceleration
25 Apr, 2013 | Hotel Marketing
What the STR report is to revenue, TrustYou comp index is to reputation
24 Apr, 2013 | Hotel Marketing
Santika Hotels & Resorts augments their pricing decision support process by selecting RateGain
18 Apr, 2013 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
