Your guide to the new sales funnel
June 19, 2012 | Online Marketing
As marketers, you should focus your efforts on targeting prospects that have the greatest likelihood of becoming evangelists, then structure your efforts, and those of the business, around them.
For example, ensure your customer-facing employees are properly trained to identify happy (and unhappy) customers and empower them to become evangelists for your brand. Reward employees that regularly delight customers; your business will thrive as a result.
Marketers must understand that evangelists drive your business and determine the future health of the company. By following the four steps outlined in this article, you will gain insights into strengths and weaknesses of your current marketing mix and sales strategies and adjust accordingly. By measuring toward target goals over time, you will maximize the value of this exercise.
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