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YouTube ranking factors

August 07, 2012 | Online Marketing

SEOmoz takes a look at how to get a video to rank on YouTube. How do you get videos to rank for competitive terms on YouTube? By paying close attention to these 12 important ranking factors.

The first category would be the content that you create. These are things that are really in your control. Not everything about ranking on YouTube is in your control, and yet you have the ability to affect it all by the content that you create. So that's really the place to start is by creating awesome content and then uploading that content in a way that is going to put your best foot forward on YouTube.

So let's talk about the first six ranking factors that fall under the category of content. The first is title. You want a title that is going to be awesome. You want a great click through rate. You want people to want to watch your video. So when they're doing a search on YouTube for a specific topic, you want to pop up, and you want someone to say, "That's exactly what I'm looking for." So not only do you need to do the keyword research ahead of time to understand what someone needs, but you also need to deliver on that concept, so that they know that that is what I want, and then when they watch the video, it's not something totally different.

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