Marketing Strategies & Trends

The hotel billboard effect is dead

Consumers stay on OTA sites, new research data finds. The incidence of consumers going back to the brand site has diminished dramatically. And the continuing dominance and growing sales by OTAs lead to a loss of control of content by hotels, and rising distribution costs.

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Finally, Google invents the mobile browser

Google X’s ability to "stream” application functionality without requiring the user to download the heavy app chassis is a watershed technology. When you click the “stream" link on beta app partner Hotel Tonight, the content will render in the cloud, in the same fashion as you stream music from Spotify or Apple Music.

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