Marketing Strategies & Trends

Hotels lead in open booking

Open booking is a corporate policy that allows managed business travelers to book travel outside the preferred booking channel while using technology to remit those transactions back to the travel management company. Hotels are at the forefront of the open booking trend because many managed business travelers book outside the preferred channel for hotels.

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The content is out, but where’s the ROI?

More than three-quarters of business-to-consumer marketers use content marketing. However, they're still struggling to measure content effectiveness, citing this as the top content marketing challenge, and less than one-quarter say they're successful at measuring return on investment.

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