Marketing Strategies & Trends

The shut-in economy

The new world of on-demand everything isn’t about sharing at all. It’s about being served. You’re either pampered, isolated royalty - or you’re a 21st century servant. Or put in other words, you're either behind the door, receiving your dinner in the tower - or you’re like the food delivery guy.

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The social path to purchase in travel

Travel brands are realizing that today’s connected vacationers no longer have purely transactional relationships with them. Instead, brands need to develop ongoing engagement across multiple digital channels that are punctuated with real-world transactions.

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Can Karin Timpone make Marriott more millennial?

Hotels have always been sources of great stories. No marketer knows that better than Karin Timpone, global marketing officer for Marriott International, who was brought aboard in 2013 to find the best stories inside that realm, package them for social channels and use them to draw a new generation of guests.

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Personalization without hotel guest profiles

In an effort to connect better with guests, most hotel companies are taking on initiatives to improve the guest experience, whether through personalization efforts or giving guests more control over their experience through mobile check-in, mobile keys or choice of rooms.

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