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Marketing Strategies & Trends

OTAs dominate search for travel deals


When it comes to offering consumer savings opportunities, travel sites like Expedia and Tripadvisor have mastered the right content, whereas airlines and hotels haven’t performed as well historically in this category, according to new data by BrightEdge. In fact, nine of the top ten players are OTAs - only Hilton made it into the list.

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The shifting landscape of mobile


If you’ve been keeping your eyes open, the shift to a mobile-first world should come as no surprise. Even beyond the data itself, all you need to do is take a walk outside, step into a Starbucks line, or take a trip on a bus to see how many eyes are glued intently to mobile devices.

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The future of travel: Total connectivity


Mobile check-in will become standard throughout the airline industry and passengers may get biometric data cards to speed them through security under a forecast for the future of travel created by the Airline Passenger Experience Association. The forecast also expects continued emphasis on "lighter, tighter, and narrower" economy-class seating.

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The world’s best hotels and resorts according to Conde Nast Traveler’s readers


Conde Nast Traveler today announced the results of its 27th annual Readers' Choice Awards, ranking the best hotels, resorts, cities, islands, airlines, and cruise lines in the world. Over 76,600 dedicated readers cast votes for 7,721 hotels, 642 cities, 453 cruise ships, and 148 islands, in an average survey time of 16.5 minutes. The result? The 1,182 best travel experiences in the world.

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