From in-house neuroscientists to specially curated TED Talks, inspiring events and networking opportunities, these hotel experiences aim for travelers to leave feeling smarter, more productive and more energized.
Engagement Labs released its TotalSocial rankings on the top performing online travel agents (OTA) in the U.S. The analysis finds that the OTA category as a whole performs better in terms of offline (face-to-face conversations) as compared to online (social media).
With U.S. hotel room demand expected to level off, hotel companies are trying to sell independent hotel operators on the idea that soft branding will enable those owners to reduce distribution costs via cheaper OTA commissions.
Most hoteliers agree that the cloud is the way to go. This is not new. They believed in the cloud for five to ten years already. However, penetration of cloud hotel software is only around 1%. It’s even lower in chains.
Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your digital presence to ensure a bigger piece of a diminishing pie.
Most hotels don’t have a biddable media budget to match the likes of Priceline or Expedia, but there are steps you can be taking within your PPC campaigns to try and earn back more direct bookings and try to counter OTAs.
Airbnb is quietly adding the ability to split payments with up to 16 people beforehand. It builds on the flexible payment infrastructure Airbnb introduced back in April, which allowed you to book a stay without paying everything upfront.