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Marketing Strategies & Trends

Groupon eyes last-minute bookings with app


Groupon and other daily coupon sites such as LivingSocial represent a distribution channel that debuted in the wake of the recession. Still, Groupon continues to take a larger chunk of the travel-distribution market. The company's first-quarter gross billings rose 20%, after the site booked almost $700 million in travel last year.

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Life after free hotel WIFI


64% of hotels now offer free wireless Internet (WIFI) to guests, which has become one of the, if not the, most sought after amenity for hotel guests worldwide, whether traveling for business or leisure. Whilst this is great for travelers, it is a challenge for hoteliers.

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