Marketing Strategies & Trends

How to deal with travel writers

What, exactly, is the difference between a journalist who covers travel and a travel writer? The answer, nowadays, is that are is increasingly little difference between these job descriptions and what each type of writer looks for. Why? Because lines have been blurred.

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How Accor wants to lead ‘digital hospitality’

Back in October, Accor held its first digital day, launching its ambitious digital transformation project "Leading Digital Hospitality" and highlighting the importance of digital for the hotel company of tomorrow. With the hype now cooling, and implementation of the plan well underway, here's an interview with the plan's main architect.

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