IN THE KNOW

Marketing Strategies & Trends

Life after free hotel WIFI


64% of hotels now offer free wireless Internet (WIFI) to guests, which has become one of the, if not the, most sought after amenity for hotel guests worldwide, whether traveling for business or leisure. Whilst this is great for travelers, it is a challenge for hoteliers.

Read more

Facebook answers critics with mobile-ad surge


Facebook put to rest any lingering doubts about its ability to transform its business into a mobile-advertising juggernaut. The social network reported that profit more than doubled and revenue topped estimates for the ninth straight quarter. About 62% of Facebook's ad revenue now comes from advertising on mobile devices.

Read more

Hotels hunt bridezillas on Pinterest


With more than 1 billion travel pins on the platform, hotels are already active on Pinterest. And with more than 700,000 wedding-related pins every day, brides-to-be - on the hunt for both where to get married and where to honeymoon - are an attractive target.

Read more