Don’t expect online travel agencies to necessairly rush into any decentralizing technology such as Blockchain. The reality is the online travel agencies sit at the top of the 50-year-old distribution-food chain.
Hotels are losing control over their products and distribution, as many conditions are dictated by the dominant platforms. Consumers are also often mislead and unduly pressured by online intermediaries towards immediate bookings while considering making a purchase decision.
According to Credit Suisse, OTA market share will not climb “infinitely” given that much of the market using it is leisure oriented and that the corporate market continues to use a wealth of other methods to acquire its rooms.