Marketing Strategies & Trends

Hotel booking now part of Google’s knowledge graph

Search for a major city on Google, and you’ll likely see hotel booking information in the knowledge graph box. Listed just under the city’s weather info, Google’s knowledge graph for city searches now includes the city’s average hotel star rating, costs, and a link to “View hotels.”

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Shaping the future of hotel distribution

An inefficient marketplace encourages people to exploit the inefficiencies. Take hotels, where rising distribution costs and 'must have' meta search advertising exposure is making it increasingly expensive for hoteliers to access the customers they need - although, both hotels and travelers never had so many channels to choose from.

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