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Marketing Strategies & Trends

Amazon to get into hotel booking business


Amazon.com is poised to launch its own travel service, featuring booking at independent hotels and resorts near major cities, Skift has learned. The initial rollout of Amazon Travel would feature a curated selection of hotels within a few hours’ drive from New York, Los Angeles, and Seattle. The service will likely go live around January 1.

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Hotels need to re-think their search strategy


With the dominance of big brands in the hospitality industry, Google's new Local 3-Pack is going to make the lives of independent and boutique properties a bit more difficult. Google’s recent Pigeon algorithm rewards sites that have greater domain authority with better local rankings.

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Travel flash sales are back, as Groupon Getaways grows fast


While the former category star TripAdvisor’s Jetsetter struggles, Groupon‘s Getaways vertical continues to see growth in flash sales. Over the last year, Groupon has generated more than $908 million in gross travel billings–nearly 13% of all of Groupon’s total gross billings during the same time period.

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TripAdvisor: a history of complaints


TripAdvisor may only have been around for 14 years, but in its brief history of publishing user reviews, it has forged a fraught relationship with the hospitality industry. You would think the solution would be to simply provide a consistently good service, but according to some in the industry, it’s not so simple.

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