Marketing Strategies & Trends

Personalization in hospitality not a destination but a journey

Effectively executed, personalization is an integral part of the journey to guest loyalty and advocacy. Yet the sheer velocity of change in the travel and hospitality context, data and guest sentiment creates an engagement challenge of immense and complex proportions. A multifaceted approach is needed to take advantage of the industry’s wealth of data and content.

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Do searchers go beyond page 1 of Google?

People are willing to view as many as two pages of search results but rarely do so during normal search activities. That's one of the findings of a new study on how individuals interact with Google and other major sites during the buying process.

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