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Marketing Strategies & Trends

Orbitz lets users resume searches across devices


With customers often switching between desktop and mobile devices as they plan travel, Orbitz has taken steps to cater to that behavior. To that end, it has started syncing recent user searches across its properties across devices so a user can pick up on one device where they left off on another.

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The Ritz-Carlton fine-tunes app to guide consumer experience


The Ritz-Carlton unveiled its new mobile application after extensive research on the original app led to useful insights. The updated app aims to cover the entire consumer experience, from check-in to check-out. An effective mobile strategy is crucial for both generating bookings and creating a fulfilling guest experience.

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Is Facebook a waste of time for businesses?


Facebook recently released a series of changes to its algorithm and as a result brands are suffering an average decline of 44 per cent in customer reach. As Facebook’s organic reach nose-dives, brands that have effectively built their social media marketing strategy on a Facebook strategy will suffer the most.

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‘Travel hacking’: Scam or strategy?


Many travel hackers spend their time finding erroneous airfares and hotel rates, discovering loopholes that let them collect loyalty points without entering an aircraft, and unearthing codes and other shortcuts that entitle them to discounts meant for someone else.

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