Marketing Strategies & Trends

Deloitte: Where there is reward for travel, there is risk

Three-quarters of frequent travelers expect their loyalty program data to be secured to at least the same standard as a financial institution - but only 33 percent feel their accounts are secure enough, according to a new Deloitte study, "Loyalty data security: Are hospitality and travel companies managing the risks of their rewards programs?"

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Too many marketing teams are stuck in the past

Most marketing teams are organized by either functional expertise (such as social media marketing) or brand. To be a successful digital marketing organization, your team needs to be organized by functional expertise in order to deliver coherent, integrated campaigns across all consumer touchpoints.

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