Marketing Strategies & Trends

IHG and Starwood in talks over merger

Early stage talks are reported to have been held between InterContinental Hotels and Starwood Hotels & Resorts to create the world’s largest hotel group. The informal talks were very tentative and Starwood may choose another suitor or pursue another strategy, the Financial Times reported, citing two people “familiar with the discussions”.

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How luxury hotels lure you with music

Hotels are getting more sophisticated with their music, customizing playlists room by room and time of day, and increasingly using it to attract the clientele they want. The Four Seasons Hotel Vancouver, Park Hyatt New York, W Hotels and others are using pop music to attract a new, younger crowd.

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