IN THE KNOW

Marketing Strategies & Trends

When hotels become hotel hell


As Americans round out their summer vacation plans this month and prepare for a sobering fall season to come, an etiquette study recently released by Expedia sought to find out just what makes a vacation a vacation or turns it into a vacation to regret.

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Dispelling the travel booking myths


Travel brands have historically focused marketing efforts in the UK from December through to February. In fact, a third of foreign travel advertising spend is committed to this period, peaking in January, but this is no longer the key booking time for the majority of consumers.

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