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Marketing Strategies & Tactics

Hotel leaders advance customer experience


Traditionally the hospitality industry has followed the airline industry in areas like distribution, revenue management, product innovation but things are changing so rapidly. Now the industry is starting to look at leaders like Amazon and Uber to gain new ideas on the future of the customer experience.

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The great loyalty rate debate


Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted loyalty club membership-driven book direct campaigns. Many independent analysts however questioned its purpose, effectiveness and long-term effect on hotel profitability.

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