Even without taking a deep dive into the statistics, one could safely assume video is becoming an increasingly popular medium with hotel guests. It’s engaging, easy to digest, and easy to share with others.
Hotel website, social media and PPC top the answers in HSMAI's survey question "In which tools / channels are your increasing investment in 2017?" Yet, the first two also top the question about decreasing investments.
As Google’s only Certified Marketing Partner for travel, based on our programmatic expertise, we are excited to announce a new level of partnership. Sojern is officially a badged Google Partner, with specializations in Search and Mobile advertising.