Vendor News & Views

The coming wave of OTAs

Lorraine Sileo, senior vice president, research of Phocuswright, kicked off the “OTAs - The Coming Wave” session at this year's WIT Conference in Singapore by painting the big picture of how OTAs were evolving. Here’s a recap of what she shared on stage.

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Google kills the Carousel and what it means for hoteliers

The hotel marketers at O'Rourke Hospitality believe Google's SERP changes for hotel searches will have an impact on organic search results. The reason being is that between Google’s PPC ads and this new 3-pack hotel listing, organic search results have lost visibility. Thus is PPC becoming more important for hotels?

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