By 2020, the digital advertising spend for travel marketers in the US alone will reach nearly $8.28 billion. But how do you know how much of your efforts - and dollars - are actually resonating among your audiences?
A white paper by SiteMinder and IDeaS Revenue Solutions has found that while hoteliers fear a future where their properties are run by robots, they believe artificial intelligence may be the key to delivering a highly-personalised guest experience.
Making personalized messaging throughout the marketing funnel a key ingredient of your hotel marketing strategy is paramount in connecting with travelers, and it has a substantial impact on your bottom line.
Increasingly, social media is that conduit, and especially for operators that accept social media-connected payment options, these could make or break first brand impressions with Asia’s next generation of travelers.