While consumers might scoff at nonrefundable rates, higher cancellation fees or earlier deadlines for cancelling reservations, hotel companies will continue to be aggressive in wooing them to book direct.
One thing that's different between travel and other industries is that the universe of resources for travel research and planning is nearly infinite. Cutting through this meandering path to purchase to deliver effective ads can be a huge challenge for travel marketers.
Ideal Pricing gives hotels complete flexibility to select a pricing methodology that not only meets the technical requirements of their selling systems, but still supports each property’s unique business goals.
So far this summer, US travel is taking it on the chin. Based on consumer online shopping trends from third-party websites, travel intent is relatively flat at +2.6% compared to last year, while bookings have declined 5.1% from June 1 – August 5.