Social media runs the entire path to purchase for the traveler. From dreaming to shopping to enjoying their trip, travelers are on social media and using different channels to help with each step of their journey.
Price is an important decision making factor and proper rate management is essential for success. However, there are several other important factors that guests take into consideration when choosing a hotel and optimizing your hotel marketing to highlight these factors is key.
Few roles in the hotel have been as affected by technology as that of the concierge. Mobile internet and apps have decreased the reliance of most guests on the concierge, while at the same time changing the relationship concierges have with their own workplace tools.
In this article, we outline two options for independent hotels to engage and retain customers: 1) a Guest Engagement and Retention Program with full CRM integration and 2) an Instant Rewards Program, where website visitors can enter their email to unlock exclusive rates and promotions.
With so many potential paths from the top of the funnel to booking, the travel planning journey is rarely a linear one. Which of the online sources do travelers typically use to plan their trips and what factors are most influential?