IN THE LOOP

Vendor News & Views

GDPR: The checklist


It's now under 50 days until GDPR, or the General Data Protection Regulation, comes into force. And though it’s a European Union law, its likely that hotels around the world will be touched by it.

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80 DAYS wins two Lovie Awards


80 DAYS is delighted to announce that the website we created for Mark Beaumont’s world record breaking ‘Around the World in 80 Days’ project, artemisworldcycle.com, has won two awards at The Lovie Awards 2017.

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Scaling Koddi’s travel solutions


Koddi on why buying the HookLogic travel business from Criteo is not only important for the growth and success of Koddi, but an important step to help its travel partners do a better job connecting with their customers.

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No flying cars…yet


Look for the transformation toward a “Hotel Management Solution” stack, integrating the key components of today’s PMS, CRS, CRM, RMS into one total hotel management platform, making it easy for hotels to “plug in” the features and functionality they need.

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Segmentation throughout the guest journey


From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take a look at the ways hotels can ensure they’re equipped to provide it.

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What will metasearch look like in 2018?


With 2017 quickly coming to a close, the Koddi team is hard at work preparing for a new year. We are putting together a study that will help metasearch advertisers prepare for impending travel, digital marketing, and technology trends that will shape the metasearch landscape.

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How to eradicate hotel price disparities


Price disparities are one of the main problems for hotels in terms of Internet distribution and they have a much deeper impact than one would initially think. They are artificial alterations of your price which you must correct, since they are highly damaging.

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Being hospitable is no longer enough


The hospitality industry is facing its biggest change in a generation: becoming brave enough to rely on new technologies to know the guest better, improve communication, automate where possible, and optimise pricing to drive revenues and bottom line.

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The Luxury Dubai Hotels Benchmark - April 2018


Competition has never been higher in the UAE’s largest city; visitors now have the choice of over 107,000 hotel rooms across 569 hotels according to TripAdvisor, with demand currently outpacing supply according to recent STR data.

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Is A/B testing dead?


For many years, businesses have turned to A/B testing as the catch-all solution for conversion optimization, the 'scientific' nature of the test leading many to believe that they were gathering ironclad evidence for the profitability of whatever change they were trying to introduce.

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Travel behavior: The path to purchase


Attribution is more difficult than ever. Understanding where your guests are finding your hotel, right through to which device they’re using to make the booking purchase is still murky waters for the hotel industry, although we’re getting closer to decoding it.

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A hotel or a destination?


The Royal Crescent Hotel & Spa already enjoyed a loyal guest following. However, they wanted to shift brand perception among customers; rather than visiting Bath, they wanted guests to feel like The Royal Crescent & Spa itself was the destination.

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