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Vendor News & Views

GDPR: The checklist


It's now under 50 days until GDPR, or the General Data Protection Regulation, comes into force. And though it’s a European Union law, its likely that hotels around the world will be touched by it.

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No flying cars…yet


Look for the transformation toward a “Hotel Management Solution” stack, integrating the key components of today’s PMS, CRS, CRM, RMS into one total hotel management platform, making it easy for hotels to “plug in” the features and functionality they need.

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Segmentation throughout the guest journey


From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take a look at the ways hotels can ensure they’re equipped to provide it.

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Is A/B testing dead?


For many years, businesses have turned to A/B testing as the catch-all solution for conversion optimization, the 'scientific' nature of the test leading many to believe that they were gathering ironclad evidence for the profitability of whatever change they were trying to introduce.

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A hotel or a destination?


The Royal Crescent Hotel & Spa already enjoyed a loyal guest following. However, they wanted to shift brand perception among customers; rather than visiting Bath, they wanted guests to feel like The Royal Crescent & Spa itself was the destination.

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The Luxury Dubai Hotels Benchmark - April 2018


Competition has never been higher in the UAE’s largest city; visitors now have the choice of over 107,000 hotel rooms across 569 hotels according to TripAdvisor, with demand currently outpacing supply according to recent STR data.

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ASAP partners with ReviewPro


Serviced apartments are gaining ground in the hospitality industry, and the Association of Serviced Apartment Providers (ASAP) aims to provide the assurance consumers need with their Quality Accreditation Process.

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