IN THE LOOP

Vendor News & Views

10 key trends for modern revenue management


The past few years have given birth to a wide variety of revenue management ‘best practices’ and tools. Two of the major factors affecting a modern revenue manager’s success are the tools they are using, and how well RMs are integrating their knowledge with the ‘big picture’.

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Current trends in hotel tech: 2016


SnapShot isn't the only thing growing at a breakneck pace, the entire hotel tech industry is evolving like never before. Cloud-based tech, advanced data analytics, and other digitally-enabled trends are revolutionizing the industry.

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2016 Top Luxury Hotel & Brand Report


ReviewPro has published the third edition of the Top Luxury Hotel & Brand Report to demonstrate how the hospitality landscape has evolved over the past year and how leading luxury brands and hotels have performed in terms of overall guest satisfaction.

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Record ROC registration


Registration for HSMAI's Revenue Optimization Conference (ROC) Americas is on record-pace, with more than 600 industry professionals expected in New Orleans for the June 22 event, co-located with HITEC.

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The challenges travel marketers face


One thing that's different between travel and other industries is that the universe of resources for travel research and planning is nearly infinite. Cutting through this meandering path to purchase to deliver effective ads can be a huge challenge for travel marketers.

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How travelers read your hotel website


To some this may seem like a simple question with a limited number of simple answers, but the difference between getting your hotel web design and call-to-action right and getting it wrong could be enormous – with engagement, readership, and revenue all paying the price.

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The end of the branded hotel


While the newest generation of travelers - the oft written about Millennials - may not yet have the discretionary spending muscle of Gen Xers and Boomers, they are having a decidedly pronounced impact on the evolution of the branded hotel space.

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5 strategies to slash your marketing spend and ramp up revenue


In order to slash your marketing spend and ramp up your revenue this year you’re going to need to focus on strategies that actually work. That’s why we’ve published this eBook packed with proven, easy-to-implement strategies that will help you lower your costs, empower you with more control and improve the results you see from your marketing efforts.

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Modern hotel asset management, part 1


Within the hospitality industry, asset management enables the communication between an owner, an operating company, and the team on the ground in the hotel, making sure that in between those three parties, people understand each other and each other’s goals.

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How to go mobile with your hotel website


If your hotel booking experience isn’t mobile-friendly, potential guests will leave your site as soon as they arrive, driving away potential guests and direct bookings. Fortunately, with a bit of guidance, optimizing your hotel website for mobile can be easy.

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RateGain unveils RezGain 5.1


RezGain being a crucial component of Rate Gain’s award-winning suite of products, this advanced version will help hoteliers update & distribute inventory & rates and also receive reservation retrievals in a more effective and faster manner than the previous version.

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How guests can amplify your hotel marketing budget


According to Nielsen Media, 83% of people say they trust recommendations from family and friends over all other forms of marketing. This is the modern anti-advertising dynamic that has enabled TripAdvisor to grow into a global powerhouse; making past guest reviews critical to your property’s success.

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5 new ways Airbnb could affect your business


Airbnb made a lot of noise at its recent annual conference for hosts and guests. The announcements by Airbnb affect all hotel operators, marketers and revenue managers and should be the topic of discussion at upcoming marketing and operations strategy sessions.

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How to use hotel data


Even if your PMS is collecting all the right stats, you're on top of your web traffic and social media interactions, and you know what your comp set is up to, it can be hard to understand how to actually read the data. What does it mean? And more importantly how can you use it to make better decisions?

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Four myths of hotel revenue management


Revenue management doesn’t often find itself associated with mythical unicorns or other infamous folklore, but there are still some very common misconceptions that tend to swirl around the importance of its technology within the hospitality industry.

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Google switching to mobile-first index


Google has finally drawn a line in the sand by announcing their shift to focus on a better mobile experience. They are essentially dividing the mobile and desktop indexes. This doesn’t mean desktop will disappear (yet) but it will only be updated second to mobile, the new primary index.

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5 European travel trends for 2016


As we move head-on into the holiday travel season, Sojern’s Q3 Global Travel Insights report uncovers important findings on how this busy period is shaping up for European travelers. Here is some of what we found:

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When your RMS removes its headphone jack


While no doubt a bold move from Apple, will this strategy end up being hailed as a smart move or a potential misstep on the company’s behalf? IDeaS seniro manager of product management dives in deeper around the innovative strategies driving IDeaS Revenue Management solutions.

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