By predicting visitor behaviour, the product segments users in real-time and identifies the ideal offer for each one, allowing the hotel’s website to be automatically customised for each individual user.
Google Ads has introduced a new campaign type designed to help hotel marketers better manage their advertising. In addition, there will be a new “Hotel Center” in Google Ads to simplify the management of hotel price feeds.
Anyone is familiar with those 'top-rated' ofers that rise to the top of their search on sites like Amazon or Expedia. Do those rankings really help those offers get sold? According to a new study, the answer is, "yes" and "no."