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Industry News & Trends

How Hotels.com approaches Russia


When it comes to the overall global strategy and promoting a brand internationally, Hotels.com takes a somewhat unique strategy compared to many other big brands by first building a solid core business through digital advertising and then following up with other advertising channels.

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Booking.com partners with Time Out


Time Out has partnered with Booking.com to launch a fully integrated native advertising campaign. The six-week partnership encourages travelers to act on their wanderlust and make spontaneous bookings through the newly launched Booking.com mobile app.

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How iBeacons are transforming the travel industry


A lot of retail brands have started capitalizing on Beacon technology to attract foot traffic to stores. This week, Facebook has announced their Bluetooth beacons test in New York City for hundreds of small to medium sized businesses, enabling brands to have the ability to connect with people on-site.

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