From the sit-down vanity and sliding shoe racks to the built-in bench in the oversized shower, clever design touches abound in the Virgin Hotels Chicago guestroom. But perhaps the most intriguing aspect of the room is the patent-pending Lounge Bed, which reinvents the standard hotel bed.
Facebook’s massive developer team unveiled a motherload of features that simultaneously affect users and travel brands at its annual conference this week. There are 25 products that will be rolling out in coming weeks. Skift highlights three key topics that will have a strong impact on travel brands.
The new world of on-demand everything isn’t about sharing at all. It’s about being served. You’re either pampered, isolated royalty - or you’re a 21st century servant. Or put in other words, you're either behind the door, receiving your dinner in the tower - or you’re like the food delivery guy.
Aggressive spending in the hotel space has created much greater awareness for OTAs in recent years. However, consumers are still looking to suppliers when the credit card is in their hands, according to a new study that analyzed the hotel path-to-purchase.
Hotels have always been sources of great stories. No marketer knows that better than Karin Timpone, global marketing officer for Marriott International, who was brought aboard in 2013 to find the best stories inside that realm, package them for social channels and use them to draw a new generation of guests.
For the first year, UBS expects TripAdvisor’s “effective cost per click” from the Instant Booking model to be about 14% lower than last year. However, the company should enjoy improvements in conversion rates as it attracts partners of higher quality and as consumers become more familiar with Instant Booking.
Just months after the Australian and New Zealand competition regulators said the Expedia takeover of Wotif would not result in a reduction of competition, Expedia has dropped the Wotif booking engine and replaced it with its own.
Marriott Traveler will provide consumers with more meaningful travel destination content and information in a compelling way. It will include destination and travel content that aims to be unexpected, informative, and definitely not the kind that is usually found in tourist guides.