IN THE NEWS

Industry News & Trends

How Trivago pitches the U.S. travel market


Unlike Expedia or Booking.com, Trivago does not sell rooms directly on its site, but it presents a neutral view of the market by showing a customer options that are available from other websites. It claims to compare more than 1m hotels from 250 plus sites and boasts 1.4bn visits annually.

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How OTAs share their reviews


Today, all the major OTA websites even allow you to filter the reviews by reviewer origin and travel type to show you the reviews that are the most relevant to you. And various OTAs have begun to share their reviews.

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Where do business travelers book?


A significant number of business travelers aren’t yet engaging through online booking channels, a new Koddi survey of 250 business travelers revealed. The survey gives some indication of where users are getting their most valuable information about hotels.

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How Airbnb stopped playing nice


Airbnb had said it wanted to talk candidly with cities, to play by the rules, to be a partner. But in the end, there emerged an unavoidable fact: Airbnb's Brian Chesky was every bit the warrior Uber's Travis Kalanick was.

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Pinterest introduces search ads


Pinterest is making a big push into a market that has proven enormously successful for Google: search advertising. Currently, Pinterest users conduct 2 billion searches on Pinterest a month, accounting for about half of the site’s activity,

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Google launches Hotel Rich Cards


A few months ago, Google launched AMP based hotel listings via carousel in the mobile search results. Now, Brad Brewer who follows these hotel results closely said the normal hotel rich cards are now out - the non AMP version.

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What travel retail can teach marketers


Where the travel industry lags behind other retailers in their marketing automation and personalization techniques, the industry is now poised in front of a real opportunity to drive revenue growth by capturing the market’s interest in and appetite for travel spending.

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Why the airlines need help from AI


When a crisis breaks for an airline or other travel company, travelers are often left to fend for themselves. Smart chatbots change that. By driving proactive, personalized support while also allowing customers to quickly and accurately solve their own problems.

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