Industry News & Trends

Online travel prepares for long road

One of the key challenges for OTA is that mobile shopper monetizes at less than a third of a desktop shopper. With mobile accounting for more than 40% of hotel shoppers, OTAs are driving more traffic to a channel where they're making less money off the eyeballs.

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Google’s European nightmare

Nearly every headline about the European Commission’s antitrust decision against Google focused on the record-breaking $2.7 billion fine the commission levied against the search giant. While the fine is eye-popping, it is undoubtedly the least important aspect of the decision.

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Israeli consumer watchdog fines

The grounds for the fine are that the site misled customers by listing overnight prices that do not include VAT. Only when Israeli consumers arrive at the hotel in Israel do they learn that they must add VAT to the price of their reservation.

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