Could Pinterest be a legitimate rival to the likes of Facebook and Twitter? Perhaps, but the online pinboard service still has a ways to go.
In January, Pinterest accounted for 3.6 percent of referral traffic – up from 2.5 percent in December and a paltry .17 percent of traffic in July – making Pinterest nearly even with Twitter as a traffic driver, according to Shareaholic. That was more than YouTube (1.05 percent), Reddit (0.83 percent), Google+ (0.22 percent) LinkedIn (0.20 percent), and MySpace (0.01 percent) combined.
Meanwhile, Facebook dominated, accounting for 26.4 percent of referral traffic. Though Google+ referral traffic dropped, Google’s other products, including News, Images, and Gmail, continued to be a top referral source, noted Shareaholic, which aggregates data from more than 200,000 publishers and 260 million unique visitors per month.
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