Some effective steps that hoteliers can take to differentiate their hotel, all the while improving their multi-channel digital marketing strategy are:
- Invest in specialized channels: Make sure that your hotel is present in the distribution channels most relevant to your market segment. For instance, if you have a boutique hotel, try to get listed on tablethotels.com.
- Showcase your hotel online: Make sure you have an up-to-date website that reflects your hotel’s unique features and characteristics, so as to give customers a perception of what your hotel is all about. This is something OTAs won’t be able to do as they are set out for comparison-shopping.
- Customize the experience: Provide additional options for customers booking. Create partnerships with local attractions, tours, restaurants,… and offer them as add-ons after the customer has booked with you.
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