Forecasters remain unsure when business transient travel will pick up meaningfully in 2022
Hotel industry prognosticators aren’t pessimistic thanks to the resilience travelers have shown and the power of pent-up demand for travel by people willing to pay higher rates.
The new variant disrupts business travel in a number of ways
In-person meetings and events have already taken a major hit from Omicron, and could further trickle down to transient business travel.
Upper funnel searches are all about dreams, desires and wishes before arriving at a decision
Nearly 60% of searches on Google are upper funnel queries, where consumers are considering various options to narrow down to a specific choice.
Europe’s airlines expected to cancel thousands of flights in January and February. Cancellations concern a travel downturn more than staff sickness.
STR: U.S. Hotel occupancy reaches all-time Christmas high. Christmas Day occupancy (47.2%) was just above the previous high from 2015.
Booking Holdings completes acquisition of Getaroom. The B2B distributor of hotel rooms will roll into Priceline to form the Priceline Partner Network.
Yes, the robots are coming. You know restaurant technology is becoming a very big deal when it goes viral on TikTok.
Expedia: How TravelAds helped hotels thrive during year of recovery. Success stories from the past year, featuring hotels that leveraged TravelAds Sponsored Listings to reach travelers.
New Google patent clarifies future without cookie targeting. The patent describes a web browser-based API that can attribute a click without using cookies.
FORNOVA: Trends that will shape hospitality in 2022. Technology will play a central role in getting to grips with new feeder markets through targeted marketing and optimizing distribution.
MEWS: How to become a product-led business. Being product-led means having a strong vision that you are tirelessly making a reality, one step at a time.