Pricing strategies include optimizing segmentation, capturing ancillary revenue
Hotel revenue managers are entering the new year with revisions to their core strategies to best optimize segmentation and capture ancillary fee opportunities.
Room-type analyses, hotel rankings become more important
The unpredictable travel demand patterns of 2021 caused many hotel revenue managers to work harder and smarter to capture business, and going back to the basics.
Performance monitoring is now more important than ever
Examining daily and weekly data helps hoteliers stay abreast of the latest recovery trends and provide a deeper understanding of which metrics are recovering fastest, and where opportunities exist.
STR: Change in travel accommodation preferences continues. Travelers continue to prefer short-term rentals and smaller size hotels due to lingering concerns about the virus.
AirAsia on a mission to build a regional super app. The budget airline follows in the footsteps of titans like WeChat and could blaze a path for airlines not endemic to the mobile space.
VRBO outspent Airbnb and Booking.com in social ad spend. Vrbo-owner Expedia's share of voice was 25% while Airbnb and Booking had 10% each.
High appetite for hotel acquisitions in Europe. Appetite is strong for large deals (portfolios and large single assets) from the private equity funds.
Spa marketing ideas to boost your business. Marketing strategies are getting more creative, as hoteliers are looking for fresh techniques that will help them stay competitive.
Meta outlines priorities that will shape digital marketing in 2022. Social shopping will shape online shopping experiences and strategies with personalization as the keyword.
Shiji Group: What data sovereignty means for hotels. With increasing amounts of personal data being stored in places guests don't control nor even fully comprehend, data sovereignty becomes critical.
IDeaS: The science behind G3 RMS. Advanced analytics allow for data to back up each level of decision-making so the system is never left to make assumptions that can greatly impact potential revenue opportunities.