Moving the three disciplines into more of a hybrid department
A new HSMAI framework outlines seven areas in which revenue, sales and marketing teams all have distinct tasks that could benefit from greater collaboration and cooperation.
Online content hubs with information for people looking for long-term stays where they can work remotely
The company has selected 20 destinations that will receive landing pages on the platform that are intended to serve as a “one-stop shop” for remote workers.
Design can be one of the most important levers of growth
How seemingly small design changes have the potential to deeply impact a business and likely the travel industry as a whole.
Amadeus: GDS bookings for May reached 74% of the same period in 2019, with the majority of room nights booked still non-negotiated, but corporate bookings growing to 42% in May.
Accor reorganizes into two divisions. The hotel giant is rearranging its structure to create two business divisions to accelerate development around the world.
How we meet matters. Business leaders are wrestling with the pros and cons of returning to the office, meeting in person, and the need to travel for business meetings.
How marketers approach the future of travel. For those looking to invest ad dollars in travel, targeting the leisure traveler is the smart way to go, at least for the time being.
Don’t just reward guests - thrill them. Hotel loyalty programs have always been well-intentioned and built upon a simple principle: reward guests when they book with your hotel.
The personal brand is dead. The youngest adult generation and the most online generation is frustrated with being surveilled and embarrassed by attention-seeking behaviors.
GCommerce launches Metadesk. The solution addresses known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels.
Amadeus launches new iHotelier booking engine. Features a simplified shopping experience, expanded upsell and enhancement capabilities, and a highly configurable booking flow.